This packaging redesign of L’Oréal’s Purple Hair Care line repositions the product as a high-end, eco-conscious option for consumers. The new design features elegant, reusable shampoo and conditioner bottles paired with biodegradable refill cartons—promoting sustainability without sacrificing style.

By introducing a refill system, the redesign reduces plastic waste and aligns with modern consumer values around environmental responsibility and premium self-care experiences. The delicate floral illustrations and typography style match this well-made organic aesthetic.